Success Starts with School Breakfast!
NFL player & Nashua native Kendall Reyes joins
Dr. Crisp Elementary School to kick off the
“It Starts With School Breakfast” campaign
Nashua, NH, Mar. 14, 2014 – Fuel Up to Play 60—the nation’s largest in-school wellness program—along with Share Our Strength’s No Kid Hungry campaign and Dean Foods, launched the It Starts With School Breakfast campaign in New Hampshire with a celebration at Dr. Crisp Elementary School in Nashua. The campaign will increase school breakfast awareness and participation across the country so that all kids start each day with the fuel they need to help them succeed.
San Diego Chargers Tight End and Nashua Native Kendall Reyes hosted the assembly and spoke with students about the many benefits of eating breakfast at school.
Local advocates began promoting the importance of school breakfast and program participation last October, launching the “New Hampshire School Breakfast Challenge.” The New Hampshire School Breakfast Challenge team including New Hampshire Kids Count, New England Dairy & Food Council, School Nutrition Association of New Hampshire and the New Hampshire Department of Education also joined the celebration to demonstrate their support of increasing school breakfast participation across the state.
“School breakfast is one of the most important things we can offer our students,” said Jane Quigley, principal of Dr. Crisp Elementary School. “It is our duty as school leaders to make sure our students have access to healthy foods at school throughout the day. School breakfast is essential to a child’s ability to learn. It’s a tool for success just like books, homework, and class time.”
Research demonstrates that good nutrition, including daily breakfast, and increased physical activity can lead to improved academic performance[i], but according to one study, more than 60 percent of students do not eat breakfast each day.[ii] Many kids are showing up to school hungry, and hungry kids may not be able to succeed in the classroom.
“Consuming a healthy school breakfast helps students establish positive eating habits that contribute to a lifetime of overall better health,” said Patricia Dombroski, interim administrator of the Food and Nutrition Service Northeast Region, USDA. “Research shows that serving students fresh fruits and vegetables, whole grains, low-fat dairy, and lean meats improves academic performance, decreases visits to the nurse and positively impacts classroom behavior.”
Dean Foods is lending support to this campaign by contributing $100,000 in grant money to fund breakfast initiatives at Fuel Up to Play 60 schools across the country. Garelick Farms, part of the Dean Foods family of brands, is helping to support this exciting campaign in schools and at retail throughout New England.
Created in partnership by the National Football League and National Dairy Council, in collaboration with the U.S. Department of Agriculture (USDA), Fuel Up to Play 60 creates real transformational change in more than 73,000 schools, including more than 370 in New Hampshire. The program empowers students to drive change and work closely with educators to find creative ways to make their school a healthier place. Using funds provided by Fuel Up to Play 60, schools across New Hampshire are implementing new ways to encourage students to eat breakfast, and as a result, more students are showing up to school for their first meal of the day.
Kendall Reyes’ appearance was scheduled by National Football League Players Inc., the exclusive licensing and marketing subsidiary of the NFL Players Association.
New England Dairy and Food Council
617-734-6750 x 21
About the New Hampshire School Breakfast Challenge
The New Hampshire School Breakfast Challenge, which places state-wide emphasis on school breakfast, is a collaboration of resources and expertise from the following organizations: New Hampshire Kids Count, New England Dairy & Food Council, School Nutrition Association of New Hampshire and the NH Department of Education. The goal of the challenge is to help all schools raise breakfast participation by at least 25% by October 2015. To learn more about the New Hampshire School Breakfast Challenge, visit www.nhschoolbreakfast.org.
About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Football League (NFL) and National Dairy Council (NDC), which was founded by America’s dairy farmers, in collaboration with the U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-dense foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day.
Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student challenges. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics Association/Foundation, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit FuelUpToPlay60.com to learn more.
About Dean Foods
Dean Foods® is a leading food and beverage company in the United States and is the nation's largest processor and direct-to-store distributor of fluid milk. Headquartered in Dallas, Texas, the Dean Foods portfolio includes TruMoo®, the leading national flavored milk brand, along with well-known regional dairy brands such as Alta Dena®, Berkeley Farms®, Country Fresh®, Dean’s®, Garelick Farms®, LAND O LAKES® milk and cultured products*, Lehigh Valley Dairy Farms®, Mayfield®, McArthur®, Meadow Gold®, Oak Farms®, Pet®**, T.G. Lee®, Tuscan® and more. In all, Dean Foods has more than 50 local and regional dairy brands and private labels. Nearly 19,000 employees across the country work every day to make Dean Foods the most admired and trusted provider of wholesome, great-tasting dairy products at every occasion. For more information about Dean Foods and its brands, visit www.deanfoods.com.
*The LAND O LAKES brand is owned by Land O’Lakes, Inc. and is used by license.
**PET is a trademark of The J.M. Smucker Company and is used by license.
About National Dairy Council
National Dairy Council (NDC), the non-profit organization funded by the national dairy checkoff program, is committed to nutrition education and research-based communications. NDC provides science-based nutrition information to, and in collaboration with, a variety of stakeholders committed to fostering a healthier nation, including health professionals, educators, school nutrition directors, academia, industry, consumers and media. Established in 1915, NDC comprises a staff of registered dietitians and nutrition research and communications experts across the country. NDC has taken a leadership role in promoting child health and wellness through programs such as Fuel Up to Play 60. Developed by NDC and the National Football League (NFL), Fuel Up to Play 60 encourages youth to consume nutrient-rich foods and achieve at least 60 minutes of physical activity every day. For more information, visit www.NationalDairyCouncil.org.
About NFL PLAY 60
Designed to help tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and fitness with partner organizations like the National Dairy Council. NFL PLAY 60 is also implemented locally, as part of the NFL's in-school, after-school and team-based programs. For more information, visit NFLRush.com.
About Share Our Strength's No Kid Hungry® Campaign
No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength's No Kid Hungry® campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. The No Kid Hungry campaign connects kids in need to effective nutrition programs like school breakfast and summer meals and teaches low-income families to cook healthy, affordable meals through Cooking Matters. This work is accomplished through the No Kid Hungry network, made up of private citizens, public officials, nonprofits, business leaders and others providing innovative hunger solutions in their communities. Join us at NoKidHungry.org.
[i] American College of Sports Medicine, American School Health Association, GENYOUth Foundation, National Dairy Council, The Wellness Impact: Enhancing Academic Through Healthy School Environment, March 2013.
[ii] Eaton DK, Kann L, Kinchen S, et al. 2012. Morbidity and Mortality Weekly Report: Youth Risk Behavior Surveillance — United States 2011, Surveillance Summary No. 61(SS04);1-162. Center for Disease Control and Prevention. Available at http://www.cdc.gov/mwr/preview/mmwrhtml/ss6104a1.htm. Accessed on January 31, 2013.